TBWA rips off Pleix
Out of context: Reply #43
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- Hombre_Lobo0
That is shocking and shameless. Thanks bone crusher for posting.
Im surprised at some peoples responses defending TBWA, its pretty identical.As inteliboy quoted -
"I don't think it's a rip. I think it might be just inspired."
There is being inspired by something and then theres directly copying. This TBWA ad falls into the latter clearly. They havent looked at the original and thought carefully about why it works and used the same formula, they have looked at the original and gone, lets do that, the same way!Not to get to philosophical, but to bust out a quote you all know by picasso -
"A Good Artists Borrows ideas, A Great Artists Steals"
That means to me, when stealing an idea, you get inspired by something, understand why it works, understand the formula to its success and build on it, make it better and make it your own, perhaps with your own style.TBWA must not have heard this picasso quote! I know people who have worked at TBWA as well, disappointing.