10-15yrs target audience
Out of context: Reply #26
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- e-pill0
you should look at what other medium is targeting the 10-15 year old markets and see how they showcase their advert with them in mind.
the sports industry with its sponsoring of their individual players to be role models for them is a good start for you.. you should see how that age demographic reacts to the media hype of what is being shown to them..
this should help formulate your concept for the artwork. in the adverts see how the extreme is shown.. the over exaggerated.. children today are more exposed to things on a constant daily that in order to grab their attentions you must use the extremes..
colour, shape, idea, function..
the image you showcased to me sings a fairytale or children's story book nursery rhyme.. not pre-teen to mid teen.. environment ok.. but most kids i know live in a metropolis city, suburbs and not on a beach, in a forrest or on the ocean with the whales..
try to relate your subject matter to the children of today that can make the difference.. showcase them the common visuals they may see so they can relate to the advert and it grabs their attention..
good luck..