Agency asking to use their email-address
Out of context: Reply #18
- Started
- Last post
- 20 Responses
- babaganush0
I think Mydo's post perfectly shows that stuff is very fragmented. Larger agencies like to employ smaller 'agencies' that actually have a specialized skillset. Those companies, individuals probably have their own smaller and trusted clients but obviously are open to working on larger accounts that are generally dominated by ad giants with holding companies etc.
So I don't think it's as black and white. We're assuming here that it is just a 'journeyman' thing and someone employed as a spoke but it isn;'t always the case and smaller entities these days can punch way above their weight in skillsets but don't have the big client history of 'agencies' but there's no reason it should be assumed they forgo their independence for a minor stake in something. Really depends upon the job, the duration, budget and or what the smaller company brings to the table.
Personally I think clients are 'over' big agencies trying to suggest they solve all the problems and are masters of all skillsets.