Logo critique
Logo critique
Out of context: Reply #1
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- airey0
holy fuck.
well i guess you don't need to tell us the client is slightly literal and i'm guessing a magnifying glass and a compass were included in the initial concept phases of the brand.
the arrow thing is a cliche but not in a bad way (cliches are there for a reason in my life especially cliche iconography), it just needs to be worked through more. made more unique.
also, i question the need to use 4 different colours. it seems like a typical committee decision, you know the whole "yes, according to market research mulitiple colours will infer the expanse of the product" kinda shite.
still what the fuck do i know. it's probably awesome.