How to pitch an idea?
Out of context: Reply #16
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- johndiggity0
there's a tradeoff of getting compensated, and getting your idea out there. if you produce it yourself, you can do exactly what you want and use it just the same. here's one example of a spec ad done for nike:
over 200,000 people have watched that video, and therefore been exposed to not only the nike brand, but the creators of the video and their philosophy.chances are if you go the conventional route: pitching the idea, getting sign off, getting it approved and produced, you are going to lose the ability to directly market yourself to the viewers—instead you relinquish that to the client's brand—and also, your ideas, for better or worse, will be compromised.
just keep in mind, you don't need permission from anybody to do the work you want to do. this is going to be the future of things in our industry—passionate people with good ideas creating content on behalf of the brand, whether sanctioned or not. payment will come in some form, whether monetary or as fame, adulation, and opportunity.