The Death of Freelance?
Out of context: Reply #37
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- AVAVA0
If you are in the UK - I find it's the complete opposite:-
It's more like the freelance Renaissance and the end of the traditional agency outfit.
Now agencies have to be far more dynamic, in that they now need to have purposeful creative teams that can come in execute specific projects for their clients for a controlled and effecient cost. Clients dont want the expensive overheads of traditional agencies - The solution for successful agencies is to control and manage a network of skilled individuals. In-house doesn't work as well in this market.
Although freelancers are normally more expensive it is actually more cost effective - because in the long run, teams are kept refreshed - the work produced is of a far higher and competitive standard - which in today's market is essential - it also tends to get out to market far quicker - overheads are kept lower - and it means everything is more accountable.
My 2 pence worth.