Muji + Canada

Out of context: Reply #3

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  like some people love bananna republic or potterbarn... why would i care to see a thesis on this topic?

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  • because muji is specifically "non brand"ismith
  • maybe?ismith
  • it's an interesting idea for an advertising thesisismith
  • Oh Muji has achieved themselves a brand name.
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  • that's what makes it interesting. muji comes from a phrase that literally means no brand goodsismith
  • *approximate translationismith
  • really? i thought muji either made their own stuff and/or sell other designer's stuff there.
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  • But Muji brands itself as its own lifestyle brand.
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