Canon 5d Question
Out of context: Reply #14
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- DoktorDavid0
"People can now provide services for a fraction of the cost, but a true quality product will always remain at a premium. So what does that mean? Embrace it, learn it, expand your skillset, and work your ass off, and you can still get your optimal day rate." <clap clap clap>
In the late 80's I was making a reasonable living doing typographic layout and composition - call it desktop publishing, if you want, that was what is was. I was using a product called Ventura Publisher; what I was doing digitally was a complement to the amount of hand layout work I had done for a few years before. It didn't replace that skill set; it made it me efficient/faster and thus allowed the opportunity to do more and make more for my employer (and me).
The firm I worked for charged, at the time, a pretty penny for the work we did - and it was good work. Around that same time a little software application called Publish It! was released. Say the application name fast and you'll get an impression of what we thought of it. Everybody and their mother bought the damn thing and suddenly they were desktop publishers and who needs us? Years of training and skill replaced by a piece of software.
Ventura disappeared around '93; you can still buy Publish It! for around $25.
The point I'm trying to make is that although the technology has improved, thus allowing more to do more than ever before, the qualitative standards have not changed. Shit is still shit, no matter if you used a $5000 piece of hardware or a $25 piece of software. The quality is still what matters.