AA Ass Campaign
AA Ass Campaign
Out of context: Reply #12
- Started
- Last post
- 13 Responses
- luckyorphan0
Hardly unexpected, given Dov Charney's history and personality.
But like many AA campaigns, it's not without merit. Certainly taps a zeitgeist...among other things. And it's consistent with the overall branding of AA...so, not a bad move.
But hardly brilliant. More cheap thrill than anything actually good.