Logo Research
Out of context: Reply #15
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- lukus_W0
I think a possible problem with the ideas you're considering at the moment, is that each metaphor involves 'old world' icons.
As far as I know, the journalism industry is feeling a lot of pain at the moment from the move to digital. If I owned a company in the journalism industry, I'd want to project a forward-thinking image.
Of course, maybe your client is very much about traditional values - in which case, please forget everything I've said :)
In terms of your current ideas, I personally think that the pen / sword idea might be a bit _too_ ubiquitous - but with a great execution maybe the ubiquity could work in your favour.
I prefer the idea of the of the crossbow bolt, because it's saying something specific about the culture / character of the company. I think a crossbow bolt is more emotive than a sword.