Logo Research

Out of context: Reply #10

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  • gramme0

    All I've got so far is hasty thumbnail sketches. The concepts I'm concerned about are pretty easy to describe, so here goes. I don't have nearly as much time as I'd usually prefer to execute this, so I need to knock it out of park in the first go-round.

    The client is in the journalism industry. Couple symbol concepts as follows:

    1. A sword, the point of the blade being in the shape of a broad-nibbed pen. The "pen > sword" saying is such a ubiquitous phrase, I feel like this must have been done before (side note, speak up if anyone finds the idea lame to begin with).

    2. An arrow (short, like a crossbow bolt) with a broad-nib pen in place of the arrowhead.

    Dunno why I have weapons on the brain, but trust me it fits the vibe of their content. I've got a number of other concepts, but the above are the only ones I'm concerned about. Most of my other ideas work in the name or initials in some way that it would be nearly impossible to accidentally rip someone's prior design. But all these ideas above work work best set apart and kept distinct from the logotype.

    • (need to make expedient use of my time and avoid exploring anything that is too much like something done before.)gramme
    • —I just really need to maximize my use of time here.gramme

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