page impressions

Out of context: Reply #4

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  • ukit0

    Not sure what software your client is using but in general traffic stats will always vary greatly depending on the kind of filtering that is applied.

    For instance, if I check the Urchin stats for one of my sites, it tells me I get about twice the number of daily visitors that Google Analytics says I do.

    Reason for this is that Google is very conservative in the number of hits that it considers actual visitors and not bots. They go into more detail about this here: http://imulus.com/solutions/goog…

    Whether this applies I guess would depend on how bit.ly measures traffic and how your client's site does, but it could be a reason for the discrepancy.

    • Great link, I find this topic super confusing!jacklalane

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