Designers stand up.
Out of context: Reply #9
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- kelpie0
The real thing here that the writer is railing against (if you ignore his ignorance about A. costs for a design agency and B. the process and value of good design), is that government departments are using public money to attempt to paper over fundamental cracks with swish branding, rather than using the money to address the actual problems.
This isn't a pasting of design unless you're getting huffy about the aforementioned ignorance, which is poorly veiled but to be expected and in reality aimed at the commissioners of the work, not the producers.
He's quite right that a failing government department shouldn't be trying to use branding-voodoo to give people the impression they are digging their way out of a hole rather than sinking further into it.
- +1FallowDeer
- They should questions the comissioning and not the design then!gradiate