studios' new clients
Out of context: Reply #6
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- gramme0
Speaking as the owner, design director, and coffee bitch at my studio, at least 90% of my work to date has come through referrals, word-of-mouth, etc. I spent a chunk of change on some printed, perfect-bound copies of my portfolio, with tailored letters to send out for each recipient. Granted I've been so busy with client work in recent months that I've only had time to send out about 20 books, but to date the response has been nil. I thought the packages were pretty neat and slick with the black bubble mailers and all, but it's useless if there's no response.
I'm working on developing the social media stuff—i.e., studio blog, Facebook page, making better use of Twitter for my business, etc. Stuff I kinda hate (Twitter especially), but I think there are cheaper yet effective ways of marketing oneself than spending $3k on some shelf-warmers. Also planning to start sending out monthly e-newsletters.
Next step after that is to create a much more user-friendly website for myself. Got a lot of new work that I can't wait to show. Plus I really need a CMS so I can make regular updates. I might even forsake Flash (gasp).
And after all that, I'mm sure 90% of my work will still come through word-of-mouth.
- Our email newsletter is easily one of our best marketing tools. We get at least one new job every time it goes out.blaw
- Hmm, that's encouraging to hear, Brian. What sort of list do you have?gramme
- Previous clients, people we've spoken with that wish to be added and those that signed up on their own on our site.blaw
- So it's a very qualified list, but that's why it works.blaw
- Seems simple enough. Thx for the tips my friend. :)gramme
- Email newsletters to clients, family and friends are golden too! I've gotten work every time I've sent one out.boobs