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Out of context: Reply #14
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- Spookytim0
When we were doing the branding work with them (which was paid work but was only speculative / exploratory work to help them explore/define their brand) they were thinking of Holbrech and two other names... all the names were heraldic family names from old Europe. In the end they went for one of the other names but even if I was to tell you what it was you still wouldn't find it online unless you did a fairly deep business-based search.
They are Swiss/Lichtenstein, privately owned by a family who are already major owners of luxury brands.
People who get those fancy Vertu mobile phones and the top flight consierge service are sent a catalogue for example, likewise people pre-ordering the Aston 177 are receiving them at the moment.
I haven't seen a catalogue but they are, apparently, insanely good.
- Its like a whole new 'web' of communication via mutual support between true-luxury brands.Spookytim
- I can also reveal that the art director/studio responsible for their work is under contract NEVER to...Spookytim
- showcase the work it or enter it into awards. They are well paid but can never show the work to anyone.Spookytim
- TELL MEEEEE/mydo