Logo crit /advise
Out of context: Reply #7
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- Jordy0
@lukus_w
Panenka is a iconic soccer player who kind of "reinvented" the penalty. This platform is also reinventing some functionality which wasn't there before yet (can't exactly talk about it).
The logo has to breathe sport and winning, because the name is not instantly clear to the audience (at least not the full audience). Therefore elements like the branch (1) and the "shield" (2) shape have been chosen to communicate the (1) winning element (roman history) and the (2) team/community aspect. The bow that folds around it, is a common element combined with those other to, to also communicate the name if necessary.
Does that answer it a bit?
@ukit: I have been playing around with the shapes already in a plain b/w form in illu but you might be right, it could still use refinement. thanks.