Who owns von dutch
Out of context: Reply #24
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- steak&liquor0
My point isnt just "oh everyones wearing it so its totally uncool".
My point is when someone creates a brand and exploits the shit out of it to the point that nordstroms is carrying it. Stussy... Mossimo... etc come to mind. Additionally Von Dutch isnt Von Dutch. It is a couple of guys who want to make money solely. Good for them in the business world, but bad for them in the art car culture world that Von Dutch was a part of.
Hey I am all for "I dont care whos wearing it - I like it". But 30 bucks for 2 dollar "foamie" trucker cap is bullshit. Thats exploitation.
On a side note its interesting how Stussy has reclaimed itself and is sort of back to underground. Whereas Mossimo attempted to go elite by making suits and now they are a trach brand in Target.