How come most designers suck?
Out of context: Reply #156
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- fresnobob0
fib, the idea that "Symbols don't exist within themselves" is not "In more practical terms" the idea" that means a logo has to work well with all the other materials, or else it fails at its job." Your trying to reference postmodern philosophy to sound smart, but if you really knew what was up, you'd realize you're not right. The idea you are trying to reference would actually be more properly related with something like: "that means even if your client supplies you with a shitty logo, you can use your "branding" to create a new context for the logo thus making it an amazing logo." It also means things like "even if you thought you made a sick design today, it'll probably suck tomorrow because the meaning will have changed," and "dude, my friend told me this logo was dope but then everyone else told me it sucked so it really does depend on who you talk to." What it really means is that no matter how concise and clear your system is, no matter how amazing of a branding system you made around your amazing logo, the only one who is ever going to see it the way you see it is you, because you're the only one who had your exact set of experiences to build up your exact systems of meaning which led to you thinking your work was the shit, so it really doesn't matter.