How come most designers suck?
Out of context: Reply #155
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- ukit0
I think it's also an example of people's attitudes changing on the consumer end, we've almost become immune to traditional branding to an extent. Naturally after a while the consumer adapted and audiences are now more cynical and respond to a less formalized kind of communication. You see this in branding but the same thing is present in TV and movies that are forced to more closely mimic real life to be authentic. So what you're describing is probably more applicable in today's world than it was in the 50s or 60s when people would see an ad for a hula hoop or something and run down to the store to buy it because they were like lambs to the slaughter when it came to being marketed to. Now we're all cynical bastards and so obviously the requirements of what branding and advertising need to achieve have changed.