How come most designers suck?
How come most designers suck?
Out of context: Reply #151
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And to build on what neue75 is saying...
I'm not suggesting that a logo be devoid of meaning. But I have sometimes completely needed to change a logo around once I viewed it in working within a complete identity system (letterhead, packaging, etc). I realized the logo design that appeared to work in isolation fell flat once fully realized within a larger, more complete context.
That sorta thinking even extends outside the design realm. Can the logo and its role in our branding communicate well with both our customers and suppliers? Does it make us look foolish to some groups while being spot on for others? Is that a good thing, being insular?
The London 2012 logo is a great example of this "larger context" issue in action.