How come most designers suck?
Out of context: Reply #148
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- neue75_bold0
I just used the logo as one example of a notion that exists in our industry that hasn't really changed much in the past half-century, other than maybe the idea of dynamic identities, which again is much more than just the logo... but to continue that thought, the only time a logo sits on it's own is say, when it's clustered with 30 others as an event sponsor at the bottom of a poster, even then you still have some context, not much, but some, chances are if I'm a church organisation, I'm not going to be sponsoring a satanic death metal concert, even in these liberal times... so the event and company should have something in common...
My business cards don't hand themselves out, I give them away, and even then, I don't throw it at someone and run in the other direction, we engage in conversation and generally what I do and how I feel about it comes up... My letterhead usually goes to those I've already dealt with in form of letter or invoice... I think you get the point...
Context and content should usually make it pretty clear what the company does.. the tone and manner of that should make the why and the how pretty clear...