How come most designers suck?
Out of context: Reply #146
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- version30
"you're saying that a logo doesn't communicate anything unless it lives within a well-considered visual program, is that correct?"
i say that too, a mark only has the value we build behind it logos fail or succeed with the company...
cadillac is cadillac because of the word cadillac, its definition was that of luxury and opulence, now if you don't capitalize it, it's considered misspelled. it was the cars that got them that reputation, not the logo on the paper or embrandened™ on the hood
fedex hasn't succeeded because of a silly arrow, they succeed because it gets there faster and cheaper than UPS and without needing a signature
if any of these marks were the backbone to success you wouldn't see them changing with the times all willy nilly style, to a company a logo is a asset, no more than a copier, employee, or pen to be replaced whenever the company feels necessary
- I kinda disagree. A logo can represent on its own as a piece of design. But I hear what you're sayin'.luckyorphan
- design without purpose is art... the only people designing logos for nothing are crowdsourcedversion3
- A logo in a vacuum is a design waiting for its purpose to be fulfilled.gramme
- Crowdsourcing isn't art, it's the result of people thinking that design is a commodity.gramme