Mike Abbink
Out of context: Reply #13
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- hektor9110
I did not liked this brief information about the project... it is politically wrong.... there is no new emerging middle class in Mexico in fact it does not exist we currently have more than 80 million people living in poverty levels... and it is rising... ---
"El Banco Deuno Identity, 2008. Saffron Consultants, New York. A bank with the business model to be affordable with quality service for the new emerging middle class in Mexico. To go with the name and strategy (developed in Saffron Madrid) ‘one’s bank’, the new identity needed to express the local culture but be contemporary. The colors, patterns, imagery and bespoke typeface were inspired by the richness and idiosyncratic visual culture of the country. Designed with Josh Distler when we were DisterAbbink. Typeface designed by myself and Paul van der Laan. "