Ecom UI Crit
Out of context: Reply #11
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- cannonball19780
A couple of things:
"More"as the CTA implies you will be looking at "other" beds if you click there.
On the left hand column, use horizontal rules only to differentiate between category and subcategory, don't just use them to divide lines. It will be a clearer indication of information hierarchy, and you'll be able to get more selections above the fold.
I don't understand the ï icon beside "beds by price" and bed styles. Clarify that.
Bring some conformity to your pricepoints, and then stick to one universal way of presenting them, so customers know what to look at when comparing prices at a glance (they differ from your featured beds and "best sellers"
Use your "next day delivery" logo where you are describing it on the top of the page. Link out from there to a further explanation of that that entails, not products that have that service, because it looks to me like that is every product. Get rid of the arrows on the truck and put a "click 4 beds" logo on it's side. It sounds like that is a prominent featured service, but I don't see why it can't be up there beside "Price match promise"
Your "beds by price" icons with the red up arrows and down arrows are a little confusing, and hard to read.
"Trusted by customers UK wide..." should not break your product searching in half. Put that somewhere else.
I like the way you handle the body copy in the category page. I'd trim the copy to one paragraph though and then put the more expander button. I'd suggest breaking that copy up into 2 columns since it generally becomes difficult for an eye to read beyond 7 or 8 words without "carriage returning".