Leo Burnett Hong Kong
Leo Burnett Hong Kong
Out of context: Reply #34
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- cannonball19780
Depends on copyright law. In most places in the US, copyright law is defined as copyright upon inception, but can only be provable with legal documentation.
As per the question of "does it really matter", of course it does. An idea is work, and stealing another person's idea is stealing their work. Even though that isn't measurable in terms of lost value, it's still theft, which makes it ethically wrong.
The problem is that there are no ethics in the ad world.