Wisdom

Out of context: Reply #2

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• gramme0

  In my experience with bigger companies, it helps tremendously if there is a smart VP of Marketing, who has the complete trust and support of the CEO and/or board members.

  For example, my best client has many employees and freelance staff around the world; but I almost always deal with one, occasionally two people. My point person is the self-appointed "Brand Czar." He understands that design is an investment and an intellectual service, rather than simple decoration or a commodity product. He also understands that he's not qualified to do design work, and that's why professionals are needed to do the job. He has the complete trust of the CEO, having worked there for almost 20 years, and has the authority to make a lot of decisions without constantly checking in with others.

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  • that sounds ideal. (but an exception — unfortunately — and not the rule)baseline_shift
  • Yeah, I know. I'm not letting this client go anywhere else if I can help it ;)gramme

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