Tainted Creative Process
Tainted Creative Process
Out of context: Reply #19
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- rupedixon0
@d_rek "...bypassing any creative input from either myself or our Creative Director. The presentation was then sent off to the client via our account manager, who thought everything was hunky-dory."
Sounds like there are also some procedural sign-off issues too. How did it get past the CD who's responsible for QA?
The thing is if you're going to establish a process - which it's always ideal to explain to the client before you start the project - it's essential that you stick to it. I bet you've learnt for next time :)
*six pennies