unilever's $15k crowdsourced campaign
unilever's $15k crowdsourced campaign
Out of context: Reply #8
- Started
- Last post
- 25 Responses
- ukit0
I used to get pissed off about it but I've concluded that crowdsourcing is 99% hype.
How many dollars from how many ad firms were lost to crowdsourcing this year? I bet it's about enough to pay the salary of a couple interns.
For crowdsourcing to be a threat you'd also have to explain how it can even feasibly replace the work on projects more in depth than a basic concept or logo pitch.
On this particular project, interesting detail that isn't in the press release is that the guy who won the $10k is a veteran creative/ copywriter...for Unilever. They picked a guy they knew out of the hundreds of submissions.