Type Discussion
Out of context: Reply #5
- Started
- Last post
- 8 Responses
- neue75_bold0
"If the primary challenge in creating place branding is to distill the essence of the specific place into the simplest graphic expression, then is this possible through typography alone? Do we really need simplistic graphic representations or symbols to communicate this essence? Maybe? Maybe not."
I'd say no, it doesn't need distill the essence in the logo or wordmark. More times than not people overburden the logo with all these considerations, but how often do you ever see a logo on it's own, removed completely from it's context? Almost never, save for being in a cluster of sponsor logos on an event poster or the likes. the brand is actually created through everything else, and much more-so by what and how things are said... That's not to say you shouldn't use an apt typeface, but I do think it's not what's going to make or break the brand...
I definitely think you can get away with just a wordmark, but when losing sleep over what type you should use, remember your own pedestrian reference [above note] and most will probably not see the inherent cultural references or designer in-jokes that we associate with type...
You guys are already on the right track with your choices on the blog itself I reckon, the slab seems to work well, that said, I've only met Tasmanians, never been there.. but you seem to be slabby-kind of folk yeah?
:P
- slabs-r-usforcetwelve
- Slabmanianeue75_bold
- hahahaha!forcetwelve