Murdoch

Out of context: Reply #36

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  • BusterBoy0

    More than one way to skin a cat...problem with Google is they are getting so massive, many larger content publishers are getting shit scared of being run out of business. The only effective way to combat is to form alliances a-la the one below. Expect to see much more of this in the future.

    http://www.theage.com.au/busines…

    "Microsoft has held talks with Rupert Murdoch's News Corp over a possible plan for the software giant to pay the media company to remove its news websites from Google, according to a report out today.

    The plan sets a scene for a battle between search engines for access to websites and puts pressure on search juggernaut Google to start paying for content, the Financial Times said.

    "This is all about Microsoft hurting Google's margin," an unnamed source was quoted as saying.

    However, the biggest beneficiary of the tussle could be the newspaper industry which has yet to construct a reliable online business model to replace declining newspaper circulation and print advertising revenues.

    Murdoch has prompted a fierce debate among media watchers with his accusation that Google is "stealing" from his vast newspaper empire and his threat to block the search engine from accessing its content."

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