ArtDirectorsClub
ArtDirectorsClub
Out of context: Reply #33
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- neue75_bold0
as far as I'm concerned, the only thing a logo truly needs to communicate is who the sender of the information/content is.. the rest is superfluous... of course given the nature of this particular identity more care should have been taken, but why and how this fell into the lap of Trollback [whom I've never really thought much of] is beyond me...
at the end of the day, this identity, like most, will have little consequence on the organisations success or failure... what they continue to do/make/say will...
the things we're bickering about here are largely inconsequential towards what a brand should be about and/or judged upon..
- but by all means, continue to revel in your insignificant discourse over typefaces, leading, et al...neue75_bold
- +1. but the logo could have been a little more considered.forcetwelve