ArtDirectorsClub
Out of context: Reply #27
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- janne760
i do agree to some extend that the (word)mark gets lost on the poster
the highlighting thing is a visual language that's used in too many known branding systems and other forms of visual implementation.
so if i'd see such poster just walking by i'd probably have no idea what it is about, neither would it attract me.
there's no element that really stands out there, except ofcourse, for the highlighted words, but will that be enough in a visually overloaded society? doesn't it need a slightly more discerning identifier?
i agree with neue's point on not interfering with the cause, promoting the work of others, yet, in doing so, it needs to somehow be a flagship, carry some sort of identifier...
on second thought i feel they went a little too far in simplifying this.