99designs.com and similar services
Out of context: Reply #7
- Started
- Last post
- 8 Responses
- shitehawke0
Aye jagara, thats true, but I think attempting a design based upon a 2 or three line brief without talking to the client and finding out exactly what they need and wish to achieve is going to produce a generic look. Add to that you have no time for development and you're up against an unknown number of rivals and it doesn't make much sense.
Besides, identity work is not just a logo, despite what a client thinks. It might be a logo and how that logo is applied to everything and whats all the supporting material used to compliment it that makes a brand.
nike has a logo, but that logo means fuck all without the overall brand behind it, and clients need to realise this. Its another thing that irks me when theres a story about a logo for some major organisation or city or whatever and people claim "logo cost €500,000" and theres uproar. Its all about context.