How come most designers suck?
Out of context: Reply #87
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The problem, is 'success in commercialism' has become the yard stick to judge 'success in life'.
Graphic designers want to produce commercially viable designs - efficiently (for less effort / money). A lot of the time, borrowing an idea which has been drummed into the public's consciousness - and has already been deemed effective - is easiest, more cost effective and more reliable that innovating. It gets the job (of selling stuff) done.
Until we (and society in general) comes up with a _different_ yard stick, design is likely to become even more mediocre, crass and derivative.
Marketing and advertising are ruining everything we have. They're created shallow, two dimensional assholes out of most citizens of this world (sex on one axis, money on the other).
I would love it if people in advertising and marketing became as reviled as traffic wardens or estate agents. They deserve it. TV advertising in the UK has become so completely and utterly spew-inducing. I can barely watch it without prerecording the programmes I want to see (allowing commercials to be skipped).
And the nauseating choice of faux-twee soundtracks that advertisers choose to sell electricity, bread, broadband, financial services, soft-drinks also makes me want to vomit. Advertisers are so desperate to create an 'emotional bond' between an unsuspecting public and their bullshit wares. Cutesy graphics - false modesty - naive typographic choices suggesting their campaign has been penned directly from the hand of a two year old ('children don't lie / must be true'). They'll stoop to any level. A bunch of complete and utter CUN*S.
Hmmm... that turned into a bit of a rant. Sorry.