Identity Crit

Out of context: Reply #19

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• dMullins0

  The alembic is fine, but I don't (personally) like the form of the cloud, and the exploding whatever-it-is ain't doing anything for me.

  I'm normally opposed to this, but if you're gonna small cap the interior type, I would large cap the ending "S," because I think it will help balance that interesting exploding whatever-it-is thing.

  Overall, the mark doesn't resonate anything about the client's industry to me, but it sounds like you have a client who is open to neat ideas. I think it still (largely) needs refinement.

  dMullins 0Permalink

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  • And if you large Cap the "S," bring the baseline of the small caps up a bit to balance the top-heaviness. I dunno really...dMullins

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