Logo design

Out of context: Reply #12

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    Ask budget and tell them what you can offer. Not everyone will do that, but a surprising number will just say "we have 5k we can spend on a website or whatever".

    Emphasize how you want to work with them and offer them the best value.

    Nowadays I throw in some extra work for "free", like a basic brochure design, to help them feel better about the price.

    This also helps to get more work and establish a relationship.

    And honestly, 99% don't ever ask for the additional work (would require budget to print).

    Depends on if you think they will need more work later too. My clients tend to need a lot of different things over time, so offering value and varied services makes my company look more attractive and I secure more work later on.

    FYI, I am a tad more flexible with our pricing, but I have not reduced hourly rates or general pricing. Business is much slower than a year ago, though, but that has nothing to do with pricing.

    • I like your approach if the client seems like a good fit. It's long-term thinking.acrossthesea

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