Logo design

Out of context: Reply #11

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  • acrossthesea0

    I think of it like this, the money is still there, but smaller clients are now going to the source. So they've sought you out as a freelancer who can provide them a good product and they're avoiding the design studio down the block who could provide them an equally successful product but with the added studio overhead and fluff. With that said, you're already cheaper, way cheaper than the alternative. It's important that you don't discount yourself even more, because it'll only go downhill from there and they'll start to take advantage of you because of your inexperience.

    For a generic logo project (whatever that means) I'd estimate 40-60hrs of design time split up among 3 phases (sketches, initial concepts, final refinements) with a set number of revision rounds to cover your ass. Also, set a timeframe for the project to be completed so that they don't stall it out and continue to eat up time.

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