website crit please

Out of context: Reply #5

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• raskolnikov0

  fucked up logo kerning. I still think that to have 'essentials' makes it sound like a cosmetic/beauty/underwear company and then to have an additional strapline seems like you're not too confident and are trying to balance the poor decision to stick with 'essentials' under the logo.

  Looks like it could get old fast though I quite like the colours and the pinstripe. I don't understand your logic with capitalisation at all, you have all caps, you have all lower case, you have a strapline in another random typeface with mixed capitalization.

  No option for images/pullquotes etc etc?

  Seem like a half assed job so far, no offence

  raskolnikov 0Permalink

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  • See, I don't mind the "Essentials" because that is enough of the 'girly' metaphor for me. The colors are over the top, IMO.dMullins

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