Thoughts on Rebranding
Thoughts on Rebranding
Out of context: Reply #4
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- DoubleKing0
since your friend went through the effort to purchase an existing name then it is incumbent on you to make some reference to the original product (otherwise, just start fresh and save yourself the lawyers and outlay of cash.) There are plenty of cataloged examples of brand development over time, eg. any branding book. Specifically you'll want to look at transportation, and there are a number of good collections of how automobiles have evolved their marks over the year... often updating marks every five years or so.
Sounds like a great project to be involved in. You'll be the envy of your fellow designers and who doesn't like a sharp discount on bikes and motorcycles?