Using behavioral targeting to customize content
Out of context: Reply #7
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- poomoo0
What you describe is a user browsing a section top to bottom. So yeah, the content for each of those pages will be Football/Rangers/Upcoming Fixtures/B-Team.
What I want to do is serve up data, at a category and article level, based upon what the user has actually read in the sections you described.
So at a Football level, this user might see more Rangers news than what other users see. They might also see more Rangers B-Team news if they have read a lot of articles about that.
A better example might be someone who reads many articles about Scottish Politics, Alex Salmond, the NHS and Edinburgh local news.
We can guess a fair amount from that. So, instead of seeing a default Politics Page, we might present a section or a component or some sort of UI element that serves up content we know the user likes reading.