Using behavioral targeting to customize content
Using behavioral targeting to customize content
Out of context: Reply #3
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- poomoo0
There may be subtle layout changes which we would iterate when prototyping. However, we certainly wont want to confuse or stress the user.
What would change, is the type of content we present to users based on their journey to the point they currently find themselves.
I think it makes sense. We would obviously track and AB test the final liveries to determine if it's successful, understandable and usable.
It would be good to hear differing opinions.