Creative Brief
Creative Brief
Out of context: Reply #4
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- letters20
There are many ways, fields, categories of things that are possible to cover in a brief. I'd suggest not just filling out categories because they are in an example – the idea is to identify what needs to be communicated and cover that. Objective/s, team, scope, do you want cost in there, expenses, extensive legalese, market objectives, specifications, etc. Find a few eamples and put together what works for you. Ideally, you want a document that serves both you and the client as a reference for the expectations of the engagement.