Your logo design procedure?

Out of context: Reply #16

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• d_rek0

  1. Shotgun Research / Mind-mapping
  2. Initial Sketching / Experimentation
  3. Refinement / Production

  I debate about looking at other logos for 'inspiration'. I find that the less I look at others' identity work the more likely I am to come up with something original.

  However, I will say that depending upon the client I will look at how the current market they're in is using an identity and depending on the client will try to guide them into a direction that either takes them outside of the market(in a good way) or puts them on par with it.

  d_rek 0Permalink

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