critique this logo...

Out of context: Reply #20

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  • neue75_bold0

    I wish you the best of luck, it's always a hard sell, convincing clients that the notion of brand equity is a bit of fallacy for most things is always tricky and at the end of the day they usually don't buy into it.. Beyond that, the reality of having loads of stationary, collateral, signage etc that already contains the existing logo is a whole other thing to be aware of..

    • appreciate your comments..many of the comments hav consolidated my original thoughts...ta!
      movingpixel

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