another setback for "serious" design
Out of context: Reply #13
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- ukit0
Part of it is simply accidental because of the DIY nature of a lot of these companies. Like a band who couldn't afford decent equipment, they couldn't afford to pay for a professional design and marketing agency, so they just didn't - just like they couldn't get a loan from a bank of whatever. The professional logo and the loan might have helped - or not - who knows. We're talking a few web companies that have really succeeded out of tens of thousands that failed.
But there is also an element of branding paying for its own use and abuse over the years. Companies used professional-looking design and marketing for so long to sell us overpriced things we didn't need that eventually I think a certain level of backlash developed towards things that look too slick and branded. So there's kind of a perverse sense of pride that a lot of these companies, if you listen to someone like Craig from Craigslist, have in terms of their lack of branding or ugliness depending on your point of view.