another setback for "serious" design
Out of context: Reply #10
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- Horp0
This kind of thing has always happened. Its not a new phenomenon that we should all suddenly fear. I bet someone quotes the Nike logo before page 2 appears.
A successful company is not dependent on good design and it never has been. The design industry is increasingly guilty of believing its own ambitious sales hype. Good design is a way to make companies more efficient, more consistent, more presentable, more understandable, more helpful. A bad company will not survive just because it has a decent logo and guidelines. Similarly a good company will not wither just because it has a badly drawn pig in a space helmet.
Lets be honest, any time now Moonpig will receive a sharper, more 'stylish', more designy looking evolution of their logo courtesy of some hip young branding agency who pursuades them it could be done better, but it will still be a pig in a space helmet because the idea is integral to the company and the spirit of the company. All that will change is that it will be depicted using lines, colours and compositional tweaks that the average design will consider to be 'better' than what they have.
*emails moodboard pdf to Moonpig.