another setback for "serious" design

Out of context: Reply #5

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  • hans_glib0

    It's not so much the logo I was commenting on, more the fact that stories like this will make it harder to convince business of the value of design. When you can build a multi-million pound business with a £200 logo, why bother to spend any more?

    How do you answer the question "Just how much value does "serious" design really add?" We can prattle on all we like about the need for Branding as opposed to a £200 logo, but companies such as moonpig surely undermine the argument.

    • I think it's the closing jingle in the ads - Mo–on Pig!Amicus
    • How much did Nike pay for the swoosh?TheBlueOne

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