Getting Freelance Work
Out of context: Reply #7
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- gramme0
Yeah, what vaxorcist said. AIGA stuff can be useful if you want to meet other designers for solidarity etc., but you won't find potential clients that way.
evanburke's advice is good too; I need to do more of this stuff myself.
Agree about cold-calling too. In a field so driven by subjectivity and the intense opinions and personal interest people take in the brands of their organizations, cold-calling just doesn't do any good. Relationships are everything—the more people you know in general, and know well, and who can vouch for you—the better your chances of getting work. You never know where you'll meet potential clients. This reminds me, I really need to start going to gallery openings and so on.
Case in point, my biggest client right now is a good friend with whom I got to know through my church.