CP&B Split with VW - loses $200 million account
CP&B Split with VW - loses $200 million account
Out of context: Reply #15
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"CP&B did really well for all VWs segments. They were a good match actually."
lol no.
"I have to admit, if I ran an agency and my firm has increased your brand's market share, why am I up for review? (the answer is probably money, i.e. u willing to lower your rates?)"
Gaining market share doesn't mean anything if you're still LOSING REVENUE. It's like bragging about getting a bigger room on the titanic.