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Out of context: Reply #10

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• jimbojones0

  There's a difference in updating an identity and completely throwing it away. IKEA relied heavily on their heavy Futura, in the ads in the catalogues, you didn't have to see the logo to know it's them. Now you see Verdana, and every el cheapo furniture warehouse uses Verdana because they want something more modern than Times and something less overused than Arial so they go with the totally hip Verdana which looks like dog shit in print.

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  • I think you can come up with a better argument than thisMeeklo
  • and by the way, I consider ikea cheapo furniture.. maybe that's whyMeeklo
  • cheap price-wise, but their catalogues and ads didn't look cheap, also because of good typejimbojones

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